The APPA Awards for Promotional Products
Marketing Excellence
Distributor/Supplier Collaboration
GOLD Award Winner – 2019
– – –
Client Company name
Donaldson Australasia Pty Ltd
Our Submission
Our client Donaldson Australasia, wanted to roll out a new initiative to increase brand awareness through their retail distributors nationally. They aim to encourage consumers and large commercial clients to select Donaldson products over competitor products. Their objective was to create a customised set of POS merchandise kits that would be tiered in their product selection and value to reward different levels of distributors. The product range would span more than 35 different custom items which were to be kitted into four packages and they needed a supplier to also manage logistics, importing, warehousing and distribution.
The Result
The project we knew would be a challenging one taking into consideration the importance of achieving consistent branding across such a vast array of different products with different substrate materials. Get Smart Promo partnered with a supplier that had specialised knowledge of ethical sourcing with a full end-to-end solution and we were able to deliver all products with 100% brand consistency for our client.
Get Smart Promo successfully delivered on time and under budget, providing high-level custom-designed and sourced products to create brand awareness. Part of our brief was that the kits would be delivered as an out-of-the-box solution with every component considered including installation instructions and hardware/mounting brackets so the recipients could easily install the products into their outlets. “The level of collaboration, creativity, attention to detail, and commitment from getting Smart Promotional Products was outstanding,” said Donaldson Australasia’s Marketing Communications Specialists. “They kept us informed every step of the way with regular meetings and weekly conference calls to ensure everything was kept on track. Every component of the merchandise kits including the packaging and the product’s fit for purpose exceeded our expectations”.
