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The APPA Awards for Promotional Products
Marketing Excellence

Overall Excellence
Platinum Award Winner – 2019

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Client Company name

RACGP (Royal Australian College of General Practitioners)

APPA’s Platinum Award for Overall Excellence is awarded by the judging panel to the award entrant considered as the stand out of all the awards, recognised for their excellence.

Our client, the Royal Australian College of General Practitioners (RACGP) is the largest professional body for GPs in Australia. In October 2018 the RACGP presented its official bid to host the 2022 WONCA World Conference for Family Doctors.

To support the bid, RACGP required a memorable and useful gift, which would be elegant, subtle and of high quality that would be highly appreciated by international medical professionals. They wanted a product that would highlight Australian culture, raise the awareness of Australia as a destination and promote Australia’s natural wonders and beauty.

Michelle Ford, General Manager of GetSmart Promotional Products said “we were approached for ideas and to develop a custom-made product that incorporated a unique Australian gem such as an Opal. After various design discussions, we decided on a unique species of Australian Sea Turtle made into an elegant desk item. We then went about sketching the turtle design, sourcing a reputable jewellery manufacturer and opal supplier to create a mould which would incorporate 3 Australian Black Opals.”

“Get Smart Promotional Products delivered a truly beautiful executive gift in elegant packaging exceeding our expectations,” said Paula Rowntree, Head of Events and Experience. “The turtle was a real talking point at the conference and was a memorable addition to our bid and we’re delighted that we were successful in winning the bid and will proudly host the 2022 WONCA World Conference in Sydney.”

While the campaign is still ongoing, initial responses have been extremely positive. Woolworths Group is delighted with the outcome, which has exceeded their expectations in terms of staff participation and engagement.


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